Flexible Electronics News

Schreiner Group Celebrates 75 Year Anniversary

To celebrate Munich Schäffler performed a traditional dance, highlighting historical roots & future-oriented development.

Speech by Roland Schreiner at the Schäffler Dance

Schreiner Group celebrates 75 years of innovation, quality, performance, and enthusiasm. 

Schreiner Group was founded in 1951 by Margarete and Theodor Schreiner in the Munich district of Laim. From an early stage, the company focused on innovation and began producing self-adhesive labels as early as 1961 as a further development of wet-glue labels. 

In 1974, Helmut Schreiner took over the company from his parents and decisively shaped its successful development for almost 40 years. Many milestones are closely associated with his entrepreneurial leadership.

With the traditional dance of the Munich Schäffler (coopers) guild, Schreiner Group has now ceremoniously entered its 2026 anniversary year, deliberately highlighting the connection between historical roots, lived tradition, and future-oriented development.

Every seven years, the Munich Schäffler perform their traditional dance, maintaining a venerable tradition: the circular dance with green-leafed arches is said to have originated in 1517, when it was intended to draw people out of their homes after the plague and bring joy back to the city. 

“The fact that the Schäffler are opening our anniversary year is particularly fitting for us,” said CEO Roland Schreiner. “The Schäffler Dance connects history with the present while at the same time looking ahead. Over the past 75 years, Schreiner Group has developed into an innovative high-tech company with excellent prospects for the future, without losing sight of its roots.” 

The Schäffler have also been dancing regularly at Schreiner Group for many decades, underlining the family-owned company’s strong ties to the region and its traditions.

Schreiner Group will celebrate its 2026 anniversary with a series of activities and events spread throughout the year, which will also be showcased on the company’s social media channels. 

A first anniversary highlight is coming up soon: on April 25, an open house will take place at the Dorfen site, offering visitors insights into the work and production of Schreiner Group – including the new extension that was opened at the end of 2025.

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